“Customer Delight Principle”
We serve you the best customer satisfaction
It is our mission to keep and continue high quality of our honeybee product.
We never forget our spirit “Wholesome Apiriculture (Apiculture+Agriculture)”.
About Sugi Yohoen
“Customer Delight Principle”
Never forgetting to appreciate Mother Nature
People used to live with nature in forests and seaside. Living in our present convenient civilized society, though, we tend to forget our awe of Mother Nature, even posing a threat to our own living environment.
We at Sugi Yohoen may always learn of the magnificence of natural law from honeybees that we regard as our family. They suck nectar from flowers to live and help pollinate plants, by which plants come into flower, form buds, and produce seeds.
In this one cycle, both apiculture and agriculture, the base for people’s lives, exist. The environment where people and honeybees may live well is created only when farming coexists with nature.
Our perpetual theme is “to engage in apiculture and agriculture that supports apiculture without forgetting appreciation of nature”
With honeybees, With Nature
The headquarters of Sugi Yohoen Co., Ltd. is on a hilltop in the heart of nature’s bounty in northern Kumamoto City. Our beehouses are placed in about 100 honey sources in Kumamoto Prefecture, including Aso, Amakusa and the Yatsushiro plain.
Kumamoto is an ideal place to keep honeybees because flowers continue blooming through all seasons. In such blessed conditions, we started bee keeping in 1956 and have become the bee farm with the largest number of honeybees in Japan.
We supply not only honeybee products but also items made from healthy agricultural produce pollinated by honeybees.
We continue to be committed to healthier food and well-being in the natural surroundings of Kumamoto.
Both pursuing efficiency and honestly supplying natural honey through time and care
The bee keepers at Sugi Yohoen have concentrated on apiary for more than 60 years, and in the course of close contact with nature, we have reached our own production philosophy: “Wholesome Apiriculture (Apiculture + Agriculture),” meaning that apiculture and agriculture are inseparable in the cycle in nature. Utilizing the habit of honeybees, we offer you only mature honey collected in Kumamoto and Hokkaido.
Focusing on customer satisfaction
Our honey always meets our high standards. We always deliver the tastiest honey with unbending quality consciousness. Our products are highly appreciated by wide range of consumers. They are also a perfect choice as a gift for those you care about.
Customers’satisfaction is our pleasure
We develop attractive products by listening to customers, seeking what they want from their viewpoint and contemplating what we can do for them
Heartened by customers’reviews
Our telemarketing center directly receives feedback from our customers and provides prompt seasonal information.
All the communicators are regular employees of Sugi Yohoen with considerable experience of life here. They and customers discuss a variety of things, including harvest conditions and products. We are especially heartened to hear when customers have regained health through our products.
We believe that our mission is to carefully listen to every customer, responsibly meet their demands, and make an all-out effort to totally satisfy them.
Always having customers’ viewpoint
Our handling of customer personal data for product shipment and communication is one of our highest priorities at Sugi Yohoen.
We strictly control our customers’ information to prevent it from being leaked and have an in-house telemarketing system where phone calls to customers are always made by our regular employees.
All our staff members endeavor to ensure our customers appreciate and use our products with a safe conscience – that’s our fundamental approach.
|Company Name||Sugi Bee Garden Co.,LTD.|
571-15 Mitsugu-machi,Kita-ku, Kumamoto-shi, Kumamoto 861-5535 Japan
|Number of Employees||356|
Production and sales of honeybee products, royal jelly, propolis, cosmetics, etc.
|Store||53 stores in Japan|
Seibu dept. store, Tsuruya dept. store, Fukuya dept. store, Hamaya dept. store etc.
|1956||The first honeybees was purchased (3 colonies)|
|1961 Apr||Mr. T.Sugi sets up business as a beekeeper with 10 colonies|
|1961 Jun||Start to sell honey by bicycle
First business connection with Inada bakery in Ezu,Kumamoto
|1965 Sep||Start to deal with Tsuruya Department Store|
|1971 Sep||Set up as a joint-stock company Capital:1,000,000yen (7.692 EUR / 9.090 USD),number of employees:10|
|1973 Sep||A direct management shop (sugi shop) opens in Kumamoto Center Plaza|
|1975 Aug||Sales stall opens in Yamaga Plaza 5|
|1980 Sep||Apicultural department starts the undertaking to land farmers bees as pollinators for hothouse cultivation (Based on Sukoyaka Nohogyo,natural circulation method)|
|1984 Jul||The 2nd factory established
Stick-type packaged honey developed
“Hana to Mitsubachi(Flowers & Honeybees)” an educational video presented by Sugi Yohoen, produced
Special selection of the Ministry of Education , Science and Culture
National PTA Union confederation recommands
Receive the gold medal at 30th International Apicultural Congress
|1985 Mar||“Ume(Japanese apricot) infused Honey” developed.|
|1985 Apr||New office building for apicultural deparment established
Tokyo sales office opens.
|1986 Jul||Capital increased to 16.000.000yen(123.076 EUR / 145.454 USD)
“Aso Mitsubachi Bokujyo(Aso Bee Farm)” a direct management shop opens
|1986 Aug||“Toilet Lotion of Sponge Gourds” and “Honey & Mugword Soap” developed (Honeybee Cosmetics series)|
|1987 Jan||“Kumquat Infused Honey” developed|
|1987 Sep||“Ginseng Infused Honey” developed|
|1987 Oct||“Honey & Marron” developed|
|1987 Nov||“Chinese Quinces Infused Honey” developed|
|1988 Mar||“Moisturizing Cream” developed(Honyebee Cosmetics series)|
|1988 Apr||“Honey cough drops with extract of Chinese quinces” developed|
|1990 Apr||“Honey Lemon” developed|
|1990 Aug||Capital increased to 30.000.000yen(230.769EUR / 272,727 USD)|
|1990 Sep||Direct sales department for royal jelly established|
|1990 Oct||“Maple Honey” developed|
|1991 Jan||Trading deparment established
Stick-type packaged royal jelly with honey developed
|1992 Feb||“Honey Vinegar” developed|
|1992 Aug||Propolis(liquid type & tablet type) and “Royal Jelly Gold 500:pills coated with sugar” start to be in stores|
|1994 Nov||Sugi shop, “Honey House” opens in Ozu Bunka no Mori|
|1995 Jul||“Hexagonal Comb Honey” starts to be in stores|
|1996 Mar||“Hexagonal Comb Honey” received the gold prize in “Fine New Items Fair in 1995” sponserd by Kumamoto Bussan Shinko Kyokai (Kumamoto Promotional Products Association:KPPA),the regional association to promote products of Kumamoto|
|1996 Aug||“Honey Pineapple”and “Propolis Drink” start to be in stores|
|1996 Sep||Sales stall opens in Shinsaibashi shop at Osaka Daimaru Department Store|
|1996 Dec||“Anniversary Candle” starts to be in stores|
|1997 Sep||“Royal Honey Shampoo and Rinse” start to be in stores|
|1997 Nov||“Yuzu Mitsu(Honey & Japanese Limes)” starts to be in stores
The head office moved to new office at Foodpal Kumamoto
|1998 Mar||“Anniversary Candle” received the silver prize in “Fine New Items Fair in 1998:The Section of Crafts” sponserd by KPPA|
|1999 Mar||“Aso Heights Honey Jersey Ice cream” received the silver prize in “Fine New Items Fair in 1999” sponsored by KPPA|
|1999 Apr||Sugi shop opens at Fukuya. Hiroshima Ekimae
Sales stall opens at Sanko shop at Kumamoto airport
“Blueberry & Honey” starts to be in stores
|1999 Sep||“Ume Essence” with honey starts to be in stores|
|1999 Dec||Sugi’s strawberry garden opens|
|2000 Dec||Telemarketing department established|
|2001 Sep||“Royal Jelly Essence 60” starts to be in stores(Honeybee cosmetics series)|
|2002 Mar||Sugi shop opens in Suizenji
“Hat of Sponge Gourd” received the bronze prize in “Fine New Items Fair in 2002” sponsored by KPPA
|2002 Jun||“Propolis Gold” starts to be in stores
Sugi shop opens at Aso Farm Land
|2002 Oct||Sugi shop opens in Yufuin, Oita|
|2003 Mar||“Honey Opener” received the gold prize in “Fine New Items Fair in 2003” sponserd by KPPA|
|2003 Jun||Sugi shop opens in Ito,Shizuoka|
|2003 Jul||Sugi shop opens in Dazaifu,Fukuoka|
|2003 Oct||Sugi shop opens in Glover Garden,Nagasaki|
|2004 Feb||Sugi shop opens in Hakone Yumoto,Kanagawa|
|2004 Apr||Sugi shop opens in Kamakura,Kanagawa|
|2004 Jun||Sugi shop opens in Koubemotomati,Hyogo|
|2004 Dec||Sugi shop opens in Sanjyo,Kyoto|
|2005 Apr||Sugi shop opens in Karuizawa,Nagano|
|2005 Jul||Sugi shop opens in Kawagutiko,Yamanashi
Sugi shop opens in Todaiji,Nara
|2005 Oct||Sugi shop opens in Kawagoe,Saitama|
|2005 Nov||Sugi shop opens in Sugamo Togenuki Jizou,Tokyo|
|2006 Apr||Sugi shop opens in Nikko Toshogu,Totigi
Sugi shop opens in Konpira,Kagawa
|2007 Apr||Sugi shop opens in Miyajima,Hiroshima
Sugi shop opens in Kurokawa Spa,Kumamoto
|2007 Sep||Sugi shop opens in Noboribetu,Hokkaido
Sugi shop opens in Atami ,Shizuoka
Sugi shop opens in Naritasan ,Tiba
|2008 Mar||Sugi shop opens in Dougo Spa,Ehime|
|2008 Apr||Sugi shop opens at Shimonoseki Kamonwalf,Yamaguchi|
|2008 Aug||Sugi shop opens in Hidatakayama,Gifu|
|2008 Sep||Sugi shop opens in Kusatsu Spa,Gifu|
|2008 Nov||Sugi shop opens in Kinosaki Spa,Hyogo|
|2009 Apr||Sugi shop opens at Hakodate Kanamori Warehouse,Hokkaido|
|2009 Dec||Sugi shop opens in Otaru,Hokkaido|
|2010 Jul||Sugi shop opens in Nagahama,Shiga|
|2011 Mar||Sugi shop opens in Karuizawa Second Store,Nagano|
|2011 Jun||Sugi shop opens in Ginkakuji,Kyoto
Sugi shop opens in Hidatakayama Kamiichinomachi,Gifu
|2011 Jul||Sugi shop opens in Denenchofu,Tokyo|
|2011 Oct||Sugi shop opens in Sanneizaka,Kyoto|
|2012 Jul||Sugi shop opens in Tenmonkan,Kagoshima|
|2012 Sep||Sugi shop opens at Shinjuku Pepe dept,Tokyo|
|2013 Apr||We have patented the Fermented royal jelly|
|2014 Jun||Sugi shop opens in Nishiki Market,Kyoto|
|2014 Sep||Sugi shop opens at Kumamoto Station,Kumamoto|
|2014 Nov||Sugi shop opens in Kamakura Second Store, Kamakura Third Store,Kanagawa|